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Sales Intern EFU Life Assurance Ltd, Multiple Cities, Pakistan

  Introduction

Welcome to an exciting opportunity in the N.G.O./SoN.G.O.ervices field, where strategic communication is not just a role but a mission to drive impactful societal changes. This job role is critical in shaping the dialogue around key issues such as HIVH.I.V.evention and drug use, employing various communication mediums to engage and inform both internal and external stakeholders.

## Key Responsibilities

Strategic Information Flow

In this role, you will ensure that vital information reaches the right audiences at the right time, leveraging both traditional and digital platforms to maximize reach and impact.

Event Organization

You will organize significant events such as press briefings, conferences, and seminars, ensuring they are executed flawlessly to convey the desired message effectively.

Media & Communication Production

Oversee the creation of diverse media content, from press releases to digital content, ensuring it aligns with the organization's messaging and goals.

Monitoring Public Opinion

Keeping a pulse on public and media perception regarding drug use and HIVH.I.V. is crucial. This role involves analyzing feedback and trends to better shape future communications.

Professional Relationships and Networking

Building and maintaining relationships with key stakeholders is a cornerstone of this role, enhancing the organization's reach and influence in critical areas.

Website and Social Media Management

Manage the organization's online presence, ensuring that the website and social media platforms are up-to-date, engaging, and informative.

Independence and Guidance

While you will work independently, you are expected to seek guidance on complex issues from senior staff, showing a balance of autonomy and collaboration.

## Social Media Management

Auditing Current Channels

Assess the current state of existing social media channels to identify areas for improvement.

Strategy Implementation

Develop and implement a robust social media strategy that effectively communicates the organization's mission and engages with the audience.

Content Scheduling and Interaction

Regularly schedule and curate content that resonates with followers and actively engage with the community to foster a responsive and interactive online environment.

## Communication Strategies for Target Demographic

Campaign Development

Craft targeted campaigns that promote HIVH.I.V.evention and treatment, ensuring they are accessible and practical.

Channel and Medium Selection

Identify the most effective channels and mediums to reach the target demographic, from traditional media to innovative digital platforms.

Creating Inclusive Content

Develop content that is stigma-free and culturally sensitive, promoting safe behaviours respectfully.

Community Engagement

Engage with the community to gather feedback and enhance the relevance and impact of campaigns.

## Content Creation

Types of Content to Develop

From blog posts and articles to infographics and videos, you will create various content types to engage differeaudience segmentsnce.

Evidence-based Approaches

Ensure that all content is based on verifiable data and research, enhancing the credibility and effectiveness of the communications.

Collaboration and Updates

Work closely with various teams to ensure content is fresh, relevant, and accurately represents the organisation's ongoing efforts.

Educational Resources

Develop training materials and resources that educate and inform internal stakeholders and the general public.

## Deliverables

Social Media Strategy Document

Deliver a detailed strategy document outlining approaches for enhancing the organization's social media presence.

High-Quality Social Media Content

Produce engaging and professionally crafted posts, videos, and graphics that reflect the organization's goals and resonate with the audience.

Comprehensive Communication Strategy

Develop a full-scale communication strategy that includes campaign proposals and samples, ensuring a cohesive and structured outreach effort.

## Job Skills and Requirements

Web and Graphic Design

Strong web and graphic design skills are highly valued, as they significantly enhance the visual appeal and effectiveness of communication materials.

Editing Skills

High-level editing skills are essential to ensure all published content is coherent, grammatically correct, and professionally presented.

Communication Proficiency

Exceptional communication skills are a must, allowing for effective dissemination of information and engagement with diverse audiences.

## Job Details

Industry and Functional Area

This role is within the N.GN.G.O.cial Services industry, specifically in the functional marketing area.

Job Shift and Type

The position is based on the first shift (day) and is a full-time, permanent role.

Job Location and Gender Preference

The job is available in all cities of Pakistan, with no gender preference, ensuring inclusivity and diversity.

Education and Career Level

A Bachelor's or Master's degree in a relevant field is required, along with a substantial career level reflecting experience and expertise.

Experience Requirements

A minimum of 3 years, preferably 5, of relevant experience is required, with a preference for candidates with a strong background in media and social media and graphic design capabilities.

## Conclusion This role offers a unique opportunity to make a significant impact in communications within the N.G.O./Social SeN.G.O. sector. It requires a dynamic, skilled individual ready to take on various challenges and contribute to meaningful change. If you have the necessary skills and passion, we encourage you to apply and join us in this rewarding endeavour.

## FAQs

  1. What does the job involve on a day-to-day basis?

    • The job involves managing communication strategies, creating and curating content across multiple platforms, and engaging with stakeholders and the community to enhance the organization's impact.
  2. How important is experience in graphic design?

    • Experience in graphic design is highly valued as it helps create visually appealing and effective communication materials.
  3. What are the essential qualities you look for in a candidate?

    • We look for proactive candidates who have strong communication and organizational skills and are committed to advancing public health and safety issues.
  4. Can you describe a successful project managed by someone in this role?

    • A successful project could be a campaign that led to increased awareness and engagement on HIV prevention, H.I.V.denced by measurable increases in community feedback and participation.
  5. How does this role contribute to the organization's goals?

    • This role is crucial for promoting the organization's mission and objectives through strategic communication efforts, helping to drive societal change and improve public health outcomes.

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